Founded in 1932 by Abdul Samad Al Qurashi, the house builds on a family oud, amber and musk tradition often traced to 1852, and is known for high-quality oud-centred perfumes and incense. Today it operates a large retail network across the Middle East and abroad, with hundreds of stores in multiple countries. The brand is widely referred to as “the house of oud, amber and perfumes” and is one of Saudi Arabia’s longstanding family perfume businesses rooted in Makkah’s trade in precious aromatics.