Zara

Zara, founded in 1975 by Amancio Ortega and Rosalía Mera in A Coruña, Spain, revolutionised fashion with its rapid production model, enabling quick turnaround from design to retail. This innovation, known as "fast fashion," allowed Zara to swiftly adapt to emerging trends, making high-fashion styles accessible to a broader audience. Initially focusing on clothing, Zara expanded into fragrances in 1998 through a collaboration with the Spanish perfume house Puig, aiming to offer affordable luxury scents that complemented their fashion lines.