Usher

Usher, the American singer and performer, launched his fragrance line in 2007, collaborating with perfumers Richard Herpin and Honorine Blanc. His most renowned scent is Usher for Men (2008), a warm and sensual fragrance featuring notes of verbena, pineapple, melon, lavender, pepper, vetiver, amber, suede, sandalwood, and musk. In 2025, he expanded his portfolio as the face of Ralph's Club New York Eau de Parfum by Ralph Lauren, blending black currant, vanilla, and sandalwood. An interesting aspect of his journey is his collaboration with the House of Creed, where he was invited to their inaugural Paris Fashion Week party and presented with the first bottles of Absolu Aventus, highlighting his growing influence in luxury perfumery.