Shiseido is a Japanese cosmetics and fragrance company founded in 1872 by Arinobu Fukuhara, whose name comes from a line in the I Ching that praises the Earth’s generative power. Evolving from a Western-style apothecary in Tokyo into a global beauty group, Shiseido helped introduce colour cosmetics to Japan with its seven shades of face powder and pioneered the modern softening lotion. Its perfume history includes Zen (first launched in 1965 and reimagined in 2007), as well as era-defining creations with Serge Lutens and long partnerships through Beauté Prestige International for designers such as Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez.
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