Maison Martin Margiela

Maison Martin Margiela, founded in 1988 by Belgian designer Martin Margiela, is a Paris-based fashion house renowned for its avant-garde approach to design and its commitment to deconstructing fashion norms. The brand's fragrance line, launched in 2012 under the "REPLICA" collection, aims to evoke specific memories and moments through scent. Each fragrance is named after a particular scene or experience, such as "Beach Walk" or "By the Fireplace," capturing the essence of those memories. The REPLICA fragrances have gained popularity for their unique concept and high-quality compositions, offering a sensory journey that resonates with personal and shared experiences.