J. (Junaid Jamshed) is a Pakistani fashion and lifestyle house known for traditional-meets-modern apparel and a broad unisex perfume line that spans airy florals to deeper oud-and-musk profiles. Founded by singer-turned-entrepreneur Junaid Jamshed, the brand helped popularise Middle Eastern and South Asian olfactory signatures (rose, oud, amber, musk) in affordable, mainstream retail across Pakistan and the diaspora, shaping local taste toward longer-lasting, oil-rich compositions alongside everyday EDTs. An interesting detail is the founder’s journey from 1990s pop icon to faith-led businessman, which informs the brand’s modest aesthetic and family-run continuity.
