Fume

Fume is a Pakistan-based affordable perfume brand that offers accessible, versatile scents for men and women, often “inspired by” popular designer fragrances across floral, fruity, oriental and woody families. Interesting fact: “Fume” is a name used by several unrelated perfume ventures worldwide, including a Los Angeles micro-batch studio and a New York fragrance development house—so the Pakistan brand distinguishes itself by budget-friendly, fashion-led offerings.