Abercrombie & Fitch

Abercrombie & Fitch, originally an American clothing retailer, expanded into fragrances in the early 2000s. The brand is known for its signature scents, particularly “Fierce,” which helped establish its identity in the fragrance market. Its perfumes are characterised by modern, youthful, and aromatic compositions, and the brand is recognised globally for combining lifestyle and fragrance products to appeal to a contemporary audience.