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Fragrance Trends 2024
Silent and Subtle
'After a long stint of 'beast mode' perfumes with powerful silage and bold notes, fragrance experts are tipping the trend of quiet luxury perfumes to stay put in 2024. "Scents themselves will be growing quieter. Whereas a few years ago, 'super loud' was seen as cutting edge, it now comes across as crass and boorish," says Alavi. "The quiet luxury trend has finally reached the perfume world and it's manifesting itself in the form of compositions where the volume control has been turned down by several notches," he says.' Source: https://www.whowhatwear.com/beauty/fragrance/perfume-trends-2024
Fragrance Trends 2024
Very Cherry
'Fruity scents will never go out of style, and in 2024, cherries are taking center stage. Their mouth-watering freshness is vibrant and tarte — other juicy fruits will probably be popular too, but with reimagined takes. Maybe you loved super fruity fragrances when you were younger… but gone are the days of dousing yourself in sickeningly sweet body sprays. In 2024, expect a new version of fruity scents that’s much more elevated and mature.’ Source: https://snif.co/en-ca/blogs/news/trending-perfume
Fragrance Trends 2024
Tobacco Time
'... don’t cross the best tobacco colognes off your list when searching for a fragrance to switch up your scent stash.' ... 'These fragrances, far from the displeasing scent of cigarettes, harness tobacco’s natural, unsmoked essence for a rich, masculine aroma. They masterfully marry with notes of musk, patchouli, and vanilla for a deeply comforting yet sophisticated profile. When you finally find your signature scent, it’s like slipping on your coziest sweater on a cold day.' Source: https://www.fashionbeans.com/article/best-tobacco-colognes/?http://ignorenitro=a5d1f4c1e12b422d3271e84ad0c2d243
Fragrance Trends 2024
Mood Therapy
'Mood-boosting fragrances continue to take a place in the spotlight, and nostalgic, comforting scents have reached peak popularity, but perfumery is not just a fair-weather friend. A counter-movement is being increasingly explored within artistic niche perfumery in which fragrance navigates difficult or suppressed emotions, or even triggers or unlocks feelings of discomfort. Perfume that helps us grieve, makes us reflect on the human experience, or even identify with our ‘shadow selves’ is the unexpected niche movement on the rise, as consumers grow increasingly attracted to perfumes that offer greater individuality and self-expression.' Source: https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-fragrance-trends
Fragrance Trends 2024
Sustainability
'It is worthy of note that sustainability is no more an ideology but one that encompasses a social change that has a significant impact on the fragrance business. Looking forward to year 2024, long-lasting and environmentally friendly scents are on the spotlight to prevail as customer sensitivity to the society and the environment increases. Brands are trying to adapt to this by implementing such things as using ingredients that are sourced ethically, biodegradable packaging, and environmentally friendly processes of production.' Source: https://maisondeperfumerie.com
Fragrance Trends 2024
Budget-wise
'Quiet luxury is out and loud budgeting is in. 2024’s biggest #MoneyTok trend, ‘loud budgeting’ involves openly talking about why you might choose not to spend money on something, even if you are able to. The fragrance equivalent of this, according to #PerfumeTok at least, is bagging a dupe that smells just like a luxury designer scent but for a fraction of the price.' ... 'Being frugal is fashionable, but this trend explores why in perfumery, loud budgeting is a mindset that is clearly here to stay.' Source: https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-fragrance-trends
Fragrance Trends 2024
Let's Go Unisex
'The history of women wearing men's fragrances is a long one, dating all the way back to Cleopatra's love of her husband Marc Antony's cologne. Fast forward to the modern age, and CK One launched the trend in 1994 with their groundbreaking unisex fragrance. CK One shattered traditional gender norms while being a success on both sides of the shelf – making it clearer than ever that anything labelled ‘men’s’ or ‘women’s’ was never really as cut and dry as we were previously led to believe. Source: https://parfumexquis.com/blogs/perfumelicios/mens-fragrance-for-women
Fragrance Trends 2024
Seductive Ouds
'Tantalizing, rare, opulent. Those three adjectives are how most would probably describe oud. The precious ingredient, part of the woody fragrance family, alerts the senses like no other with its smoky and warm undertones that encompass the scent, giving way to its animalistic nature.' Source: https://www.thezoereport.com/beauty/oud-fragrance-trend
Fragrance Trends 2024
Your Signature Scent
'Celebrities do it, influencers do it, and there are reams of TikTok posts stating why everyone else should. ‘Gatekeeping’ fragrance – keeping your signature perfume secret to prevent others from copying it – is a trend gaining momentum. ... Roz Wicks, fragrance trend forecaster and founder of marketing agency TrendAroma, says consumers gatekeep scents because they view fragrance as an intimate part of their identity. And she adds: “Celebrities are some serious gatekeepers when it comes to personal scents. Fans go crazy trying to spot clues.” ' Source: https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-fragrance-trends
Fragrance Trends 2024
Vanilla'licious
'Vanilla mainstreamed as the big fragrance obsession' in 2023, 'and it turns out it was just the start of our renewed fixation with scented sweet treats. In 2024, vanilla will continue as a main character, albeit with some surprising twists, as the latest launches set forth. ... Brands are offering unique blends of ‘edible’ notes, as the trend wafts through bakeries, patisseries and sweet shops, picking up delectable accords and balancing them with woods, musks and elements of the unexpected.' Source: https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-fragrance-trends